Konica Minolta has long been a leading company in photo imaging business covering wide range of imaging from input to output. In addition, we have provided inspiring products and services by fusing our unique technologies.
In camera business, we have expanded picture-taking opportunities by developing innovative technologies such as the world’s first autofocus cameras. In 1962, our camera, well-accepted for its high reliability, boarded on the US’s first manned spaceship “Friendship 7.” Also, ever since introduction of the world’s first body-integral autofocus SLR camera, Maxxum/Dynax series, in 1985, SLR cameras have become more popular among picture-takers, and we have succeeded in selling 16 million units of interchangeable lenses since then.
However, in today’s era of digital cameras, where image sensor technologies such as CCD is indispensable, it became difficult to timely provide competitive products even with our top optical, mechanical and electronics technologies.
In photo business, represented by the silver-halide photography such as color film and color paper, we have produced Japan’s first photographic paper in 1903, and Japan’s first color film in 1940, thus pioneering joy of photography for more than a century. In 1984, we introduced the world’s first compact washless photofinishing system known as a minilab system. The minilabs contributed to the expansion of worldwide photographic market by making photos closer to consumers and amazingly shortening delivery time.
However, traditional silver-halide photographic market is shrinking astonishingly by the surge of the worldwide digitization. In such a changing world, profits for camera and photo businesses worsened in recent years, and it became necessary to drastically reform business structure for the further growth of Konica Minolta. Ever since we decided and announced restructuring guidelines of our businesses on November 4, 2005, we have been considering practical and detailed plan, and we would like to announce our decision made today as follows:
May 17, 2006 - Fuji Photo Film Co., Ltd. (President and CEO: Shigetaka Komori, hereinafter Fujifilm) announced today that from June 2006 onward, it will implement worldwide price increases for its photosensitive material products. The rapid digitalization of photography has created harsh market conditions for the photo imaging business. To sustain its photo imaging business, Fujifilm is undertaking intensive structural reforms, but despite efforts to reduce fixed costs and improve productivity, it no longer can absorb the soaring costs of silver, oil and other raw materials.
Thus, it has been forced to revise its pricing as follows:
1. Affected products: Photosensitive materials 2. Effective date: From June 1, 2006 onward 3. Price revision: The prices of main products are expected to increase by 3% to 20%.
Specific details regarding affected products, effective dates, and exact price increases will be decided based on local market conditions.